Salazar Welcomes Adidas’ Help on Indian Mascots

(Nov. 5) – Rep. Joe Salazar, D-Thornton, welcomed an announcement today that the sporting goods company Adidas will help U.S. high schools shelve team names and images that are offensive to American Indians.

“I applaud Adidas’s nationwide commitment to help high schools transition away from offensive mascot names, and I hope the company will partner with Gov. John Hickenlooper’s Commission to Study American Indian Representations in Public Schools to speed that process here in Colorado,” said Rep. Salazar, who carried a bill to impose sanctions against offensive Indian mascots in the 2015 session.

Adidas, a leading manufacturer of athletic shoes and team uniforms, announced that to create “a more respectful and inclusive environment for all American athletes” it will offer free design resources to American high schools looking to get rid of Native American mascots, nicknames or symbols. The company also pledged financial support to reduce the cost of conversion.

“Every high school in the state that could benefit from this offer should accept it,” said Rep. Salazar, who has Apache and Spanish ancestry. “Doing the right thing will never be easier.”

Leave a Reply