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June 5, 2024

Stronger Consumer Protections for Event Tickets Becomes Law

RED ROCKS, CO - Governor Jared Polis today signed legislation sponsored by Representatives William Lindstedt and Alex Valdez into law that will strengthen consumer protections for ticket sales for activities like concerts and sporting events.

“Colorado is home to great live music venues and multiple professional sports teams, and this consumer protection law will help prevent Coloradans from being taken advantage of by bad actors,” said Rep. William Lindstedt, D-Broomfield. “This law guarantees refunds for canceled events, ensures actual all-in prices are advertised and bans deceptive website sales to clarify consumer rights and protections in the ticket industry. We’re creating a Colorado that better serves our event goers so they can fully enjoy their favorite events, from Nuggets games to Taylor Swift concerts.”

“Unfortunately, most Coloradans have had negative experiences with the ticket industry that make it more difficult for them to attend concerts and professional sports games,” said Rep. Alex Valdez, D-Denver. “As a resident of downtown Denver, I know how important our local sports teams and big concert events are to local businesses. Our legislation will bolster protections for consumers, making ticket-buying a more secure process so Coloradans can feel better about their purchases.”

HB24-1378 requires ticket sellers and resellers to guarantee refunds to ticket buyers and prohibits an operator from denying a ticket buyer access to an event because they purchased the ticket through a reseller.

This new law expands what constitutes a deceptive trade, including:

  • Displaying trademarked, copyrighted, or substantially similar web designs, URLs, or other images and symbols with the intent to mislead a purchaser,

  • Selling a ticket to an event without disclosing the total cost of the ticket, or

  • Increasing the price of a ticket after the ticket has been selected for purchase, except for adding delivery fees.

The U.S. Government Accountability Office found that additional fees on event tickets average 27 to 31 percent of the ticket’s price.

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