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HB26-1031 protects the integrity of Colorado’s agriculture industry, protects Colorado farmers from unfair competition
DENVER, CO - Governor Jared Polis today signed bipartisan legislation into law to support Colorado farmers and agriculture by strengthening consumer protections and safeguarding agricultural products grown in Colorado.
“From Trump’s tariffs to imported Argentinian beef, Colorado farmers are already facing considerable headwinds. This new law will help ensure that outsiders who falsely label their produce as Colorado-grown are held accountable for driving business away from hardworking Colorado farmers,” said Rep. Matthew Martinez, D-Monte Vista. “Pueblo green chile and San Luis Valley potatoes are renowned Colorado agricultural products, and it is important that we prevent bad actors from slapping ‘Colorado-grown’ labels on out-of-state goods. Our new bipartisan law makes false use of Colorado-grown marketing a deceptive trade practice to support local farmers and give consumers peace of mind.”
“Colorado is known for its delicious and high-quality agricultural products like Palisade peaches, Pueblo green chiles, and San Luis Valley potatoes – to name a few,” said Senator Dylan Roberts, D-Frisco. “Consumers want to purchase made-in-Colorado products and should be able to trust the Colorado Proud label. This new law is about supporting Colorado farmers and businesses who make the real deal, right here at home.”
HB26-1031 protects the integrity of Colorado-made products and ensures Colorado producers aren’t undercut by mislabeled products imported from out of state. The law prohibits identifying an agricultural product as being produced in Colorado when selling, marketing, advertising or distributing the product unless the product is grown in the state.
First approved by the interim Water Resources and Agriculture Review Committee, HB26-1031 helps ensure fairness for local producers by cracking down on deceptive trade practices that allow out-of-state products to carry Colorado-made labeling and take market share away from real Colorado-grown foods.
Also sponsored by Representative Matt Soper, R-Delta, and Senator Marc Catlin, R-Montrose, the law boosts consumer protections by reassuring Coloradans that their dollars are getting them the local, premium products they expect.
The Trump Administration’s tariffs have driven up costs for Colorado’s businesses, farmers, ranchers, and consumers and limited the available international markets for producers to sell their products. HB26-1031 aims to protect Colorado markets for farmers and ranchers to sell their locally-made products and food.